A dream written down with a date becomes a goal.

Earlier this week, while chatting with a friend I let her know that I want to do more connecting when it comes to who I am and the Buy from a Black Woman Community. I told her to hold me accountable to sending out more emails, because that and this was a serious goal of mine…


Setting goals is an important part of owning and running a business. This is also a good tool to use to measure growth in your business. One thing to keep in mind when you are making goals for your business or even in your personal life, you want to make sure that the goals you are setting are S.M.A.R.T.


Specific, Measurable, Achievable, Relevant and Timely.


Using this S.M.A.R.T. framework method brings structure & trackability into your goals and objective. 

A breakdown...


S- Specific

Make sure your goals are focused and relate clearly to where you want your business to go. The details matter. The more specific you are with your description the bigger chance you’ll get exactly that. Because you’ll be working for exactly that.


M- Measurable

Include figures, facts and milestone dates so you can measure your achievements against the goals you’ve set. Is it more sales? Is it to lose 10lbs? Define what you want the physical outcome to be with this goal.


A-Achievable/ Attainable

Is your goal attainable? Is this something that you can achieve? Make sure you are setting goals that are realistic. Some times these goals may take you out of your comfort zone, but these are goals you made! If you don’t have the resources for a certain goal that doesn't mean that you can't make it happen.  Plan smartly and going for it!


R- Relevant

Make sure your goals relate to your business purpose and fit your business plan. 


T- Timely

Add firm deadlines and timeframes to your goals to motivate you to achieve them. . Keep the timeline realistic and flexible, that way you can keep yourself focus without feeling overwhelmed.


This S.M.A.R.T. goal setting process can be applied to any part of your life. Remember, that what you focus on, you create more of. Need a reminder of what and how to think  smart? Print out the Buy from a Black Woman S.M.A.R.T. worksheet and put it up in your office, on your fridge somewhere to remind you why you started.  I have mine right above my computer. It has been a game changer this week! 


Do you have a goal setting method that you use? Let us know, we would love to hear about it!

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