Business, small or large can do a lot when it comes to email marketing. Start with the basics and take advantage of being present in the customers’ inboxes. Don’t miss a change to engage with them or make a sale. Make sure you are always maximizing your efforts.
Three tips to help you get strengthen your emails…
Give your subject line the attention it deserves
Use subject lines that are clear and answer the question: “What’s in it for me?” Use conversational language and address your reader as “you” or “your.”
Use action-oriented words
Compels readers to act now before it’s too late! If you have a special offer, make sure you mention it, sometimes more than one. Use action-oriented words in the subject line, in the body of your email and in a
ny graphic elements.
Use graphics to enhance calls to action
The call to action button is a great way to draw attention to your offer or call to action. Position the call to action high up, centered on the page. Use your brand colors and clear, bold text.
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